Because No Movement Can Be Truly Effective Without a Pithy Catchphrase

The Save Farscape fan campaign, it seems, now has an official slogan for promoting the show: "Farscape: Use Your Mind, Lose Your Heart." I can see why that one won the vote; it sums up the attractions of the show extremely well. I mean, damn, how many shows are there on TV that completely engage both your brain and your emotions?